When you interact with Cellar + Sky Reserve Concierge, we may collect the following categories of personal information:
Information you provide directly. When you submit a booking request, contact form, or communicate with our concierge team, we collect your name, email address, phone number, preferred dates, group size, occasion details, and any special requests or preferences you share with us.
Payment information. When you make a deposit or payment for our services, your payment card details are processed securely through our third-party payment processor. We do not store full credit card numbers on our servers.
Information collected automatically. When you visit our website, we may automatically collect your IP address, browser type, device information, pages visited, and referring URL through standard web analytics tools.
We use the information we collect for the following purposes:
Booking confirmation and service delivery. We use your contact details and booking preferences to confirm reservations, coordinate your itinerary, arrange winery tastings, and communicate logistics for your wine country experience.
Service communication. We may contact you with booking reminders, itinerary updates, day-of coordination messages, and post-experience follow-ups to ensure the highest quality of service.
Marketing communications. With your consent, we may send you information about seasonal tours, special offers, and wine country events. You may opt out of marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly at concierge@cellarsky.com.
Website improvement. We use analytics data to understand how visitors use our website, improve our content, and optimize the booking experience.
We do not sell your personal information. Cellar + Sky Reserve Concierge will never sell, rent, or trade your personal data to third parties for their own marketing purposes.
Winery and venue partners. To fulfill your booking, we may share your name, group size, and reservation details with the wineries, restaurants, and venues included in your itinerary. This information is shared solely for the purpose of coordinating your reserved tastings and dining arrangements.
Service providers. We may share information with trusted third-party service providers who assist us in operating our website, processing payments, or delivering our services. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Legal requirements. We may disclose your information if required to do so by law, regulation, legal process, or governmental request.
We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our website uses SSL/TLS encryption to protect data transmitted between your browser and our servers. Payment transactions are processed through PCI-compliant payment processors.
While we take data security seriously and employ industry-standard practices, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.
Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize returning visitors, remember preferences, and understand how our website is used.
Essential cookies are necessary for the website to function properly, including form submissions and navigation. Analytics cookies help us understand website traffic and visitor behavior so we can improve our site. Marketing cookies may be used to deliver relevant advertisements and track campaign effectiveness.
You can control cookie settings through your browser preferences. Disabling certain cookies may affect the functionality of our website.
You have the following rights regarding your personal information:
Opt out of marketing. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every marketing message or by emailing us at concierge@cellarsky.com. Opting out of marketing will not affect transactional communications related to active bookings.
Access and correction. You may request access to the personal information we hold about you and ask us to correct any inaccuracies.
Data deletion. You may request that we delete your personal information from our records. We will comply with your request unless we are legally required to retain the data or need it to complete an active booking. To submit a deletion request, please email concierge@cellarsky.com with the subject line "Data Deletion Request."
California residents. If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and share, and the right to opt out of the sale of personal information. As stated above, we do not sell personal information.
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how your information is handled, please contact us:
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date below. We encourage you to review this page periodically.
Last updated: March 2026
Content last updated: March 2026